Google will now stop analyzing users’ personal emails for targeted ads. Diane Greene, the founder of VMware Inc. and a board member of Google revealed this news.
What does this mean?
Many of you may have noticed ads on your Gmail related to the content you send or receive in an email. This is due to the algorithm of the company which monitors users’ email to display targeted ads.
This feature has been condemned largely by the public. No doubt, Google has also fought many lawsuits against it.
Fate of the feature
Bloomberg recently reported that this feature is being dismissed by Google. They will no longer monitor your personal emails for displaying ads. It is believed that this move is to increase the popularity of G Suite which is a collection of apps offered by Google including Gmail. It offers a complete cloud package to users by apps such as Google Sheets, Google Docs, Google Slides and much more.
As you may also know that G Suite is a paid service and these users don’t want to see such ads in their accounts. They expressed serious concerns about this issue, the distinction between premium and free users along with privacy.
So, Google decided to stop monitoring the users’ emails.
Ads will still be there
This doesn’t mean that there will be no ads at all. It simply means that the ads will not be displayed by analyzing your personal emails and interests. The ads will be based on what you search on Google or what you stream on YouTube.